Build Your Strategy
Plan with Purpose
Take Consistent Action
If you'd like a simple, practical way to develop your marketing strategy and actually put it into action, you're in the right place.
“There is only one way to eat an elephant: one bite at a time”
That’s exactly what this planner helps you do.
Marketing can feel enormous when you look at everything you could be doing. So instead of trying to tackle it all at once, Let’s Eat the Marketing Elephant™ breaks it down into practical, manageable steps.
First, you’ll work through your marketing strategy, one bite at a time.
Then you’ll turn that strategy into quarterly priorities, monthly plans and weekly actions, so you always know what you’re working towards and what you need to do next.
No complicated marketing plans. No pressure to do it all.
Just a practical framework to help you make better marketing decisions, take consistent action and keep moving forward.
From marketing strategy
to marketing action
Work out what matters. Decide what to do. Then actually do it.
The planner takes you from the big picture right through to what you'll do this week.
Build Your Strategy
Work through an easy-to-follow 11-step framework to clarify your business, goals, offers, audience, customer journey, channels, content and results.
Plan With Purpose
Turn your strategy into realistic quarterly priorities and monthly plans, so your marketing activity has a clear purpose and direction.
Take Consistent Action
Break your plans down into manageable weekly actions, track what works and keep moving forward without trying to do everything at once.
Marketing doesn't have to be complicated.
After more than 15 years working in marketing, and years spent coaching, mentoring and teaching small business owners, there's one thing I see again and again.
People aren't short of marketing ideas. They're overwhelmed by them.
There's always another platform to be on, another tactic to try, another piece of content to create or another expert telling you what you should be doing.
But doing more marketing doesn't necessarily mean getting better results.
Good marketing starts with knowing what you’re trying to achieve, who you’re trying to reach and where to focus your time and energy.
That’s why I created Let’s Eat the Marketing Elephant™.
I wanted to take the practical approach I use when helping businesses develop their marketing strategy and turn it into something you could work through yourself, at your own pace.
Not another complicated marketing plan that gets written and forgotten.
A practical tool you can actually use throughout the year to make decisions, plan your marketing, take action and learn from what works.
YOU DON’T NEED TO DO ALL THE MARKETING.
YOU NEED TO DO THE RIGHT MARKETING FOR YOUR BUSINESS.
More than a marketing planner...
Before you plan your marketing, you'll build your strategy.
Let’s Eat the Marketing Elephant™ begins with an easy-to-follow, 11-step framework that helps you make the important marketing decisions first, so the planning that follows has a clear purpose.
- Work through your business, offers, goals and overall direction
- Get clear about your audience and their customer journey
- Choose the marketing channels that make sense for your business
- Develop your content approach and decide what you'll measure
- Bring it all together in your Marketing Strategy Summary
Then turn your strategy into action
Once you know where you’re going, the planner helps you keep moving forward, one bite at a time.
So you don't get stuck wondering what to do and how to do it.
Quarterly Planning
Set your direction and choose your top priorities for the quarter ahead.
Monthly Planning
Turn those priorities into campaigns, content and practical marketing actions.
Weekly Action
Decide what you’ll actually do this week and keep your marketing moving forward.
Track What Matters
Keep an eye on the numbers that matter to your business and marketing goals.
Quarterly Reflection
Review what worked, what didn’t and what you’ve learned before planning your next quarter.
12-Month Reflection
Look back at how far you’ve come and use what you’ve learned to shape the year ahead.
What people are saying
"I left our session with greater clarity, direction, and confidence in my next steps."
"Kelly was incredibly helpful and insightful. She took the time to really listen and provided clear, practical actions that feel achievable and relevant to my business. I left our session with greater clarity, direction, and confidence in my next steps. Highly recommend her to any business owner looking for strategic guidance and support."
Nicolle D - Real Estate Agent
What's inside Let's Eat The Marketing Elephant™?
147 pages to help you build your marketing strategy, put it into action and keep moving forward throughout the year.
Build your marketing strategy
Work through the 11-step framework covering your business, offers, goals, audience, customer journey, channels, content and results.
Bring it all together
Capture your key decisions in your Marketing Strategy Summary, giving you a practical reference point for the year ahead.
Plan and take action
Turn your strategy into quarterly priorities, monthly marketing plans and manageable weekly actions.
Review and refine
Track what matters, reflect at the end of each quarter and use what you learn to make better marketing decisions as you go.
Ready to Start Eating the Marketing Elephant?
Your marketing strategy and 12-month action planner, all in one place.
Let’s Eat the Marketing Elephant™ helps you work out what matters, decide what to focus on and turn your marketing strategy into manageable action throughout the year.
Hi there, I'm Kelly!
I’m a marketing coach, consultant and educator, and I’ve spent more than 15 years working in marketing.
Much of my work today is with small and micro businesses, helping business owners make sense of their marketing, work out where to focus and turn their ideas into practical action.
And there’s something I see all the time.
Most business owners aren’t short of marketing ideas. The problem is knowing which ones matter, what to do first and how to keep everything moving when there are already a hundred other things demanding their attention.
That’s exactly why I created Let’s Eat the Marketing Elephant™.
It brings together the practical approach I use in my coaching, consulting and teaching and turns it into a framework you can work through yourself.
My goal isn’t to give you more marketing to do.
It’s to help you make better marketing decisions, focus on what matters and keep moving forward, one bite at a time.
Ready to make your marketing more manageable?
Start wherever you are.
Take it one bite at a time.
Get the Planner